It's really crazy to watch, especially when thinking about all the details that went into making the video-- from the director, to the makeup artists, to the stylists, graphics design & editing, choreography, video editing, etc.
I really love the different colors and how her draping dresses mimic something from out of this world. The video is so hypnotizing it's hard not to watch it a second time around.
From the LA Times blog, Pop & Hiss:
I agree that it is not her usual direction, but I applaud Perry for trying something new and ultimately creative.The video, created by "The Runaways" director Floria Sigismondi, who has crafted several notable music videos for the likes of Dead Weather, the Cure, Christina Aguilera, Sigur Rós and many others, is getting so much attention because it marks a departure in style for Perry, who's usually frolicking with bananas or rolling her eyes like a screwball comedy actress or otherwise engaging in something raunchily campy. At first glance, Sigismondi's video might seem a step away from all of that, but it still aligns with Perry's style. The difference is that the campiness is to be found in many of the visuals and not in Perry's facial expressions or her acting. She even seems, gasp, kind of serious.
Plus, I totally have a girl crush on her.